Hunting for Hipsters

One of the greatest concerns facing the festival fash-pack as the summer season approaches is of course what the latest trends in wellies will be. Well fear not fashionistas, as Hunter-the high end outdoor brand long at the forefront of welly design- have you covered yet again.

The news sure to set the hipsters' hearts racing is that Alasdhair Willis (aka Mr. Stella McCartney) is taking on the role as Hunter's new Creative Director . If anyone knows what it takes to change the face of the wellington for the better, Willis is the man for the job. As well as being an experienced brand consultant and furniture designer, it's Willis' firsthand social insight into the Camden Crew -who made bohemian festival fashion a trend- that equips him to take on this task.

Speaking to Vogue's Sarah Karmali, Willis said "It is a genuine honour and tremendous opportunity to be in this role at such a significant moment for Hunter... Hunter is a fantastic British brand with enormous potential. It has a very strong history dating back nearly 160 years, and I believe the Hunter story and spirit are just as relevant today. Going forward, we will be focused on expanding the footwear business while building on the exciting opportunities in other categories such as outerwear"."

With the Times Style Magazine already predicting "...A ""stellar"" collection of reworked country classics fit for the fashion set" I have no doubt that Willis' good friend, longtime Hunter-wearer Kate Moss and his fashion maven wife will use their influence to ensure this season is Hunter's strongest yet.