Wildfox- the American vintage-inspired brand- oozes Californian effortless cool with a New York hipster edge. Started by childhood friends Kimberley Gordon and Emily Faulstitch, the Womenswear brand has accumulated an overwhelming cult following of celebrities and cool kids since it's 2007 debut and is now stocked in over 30 countries around the world. Replacing Juicy Couture as the semi-affordable designer label of choice by the American high school elite, Wildfox's sorority-style campaign images featuring pretty girls at sleepovers and parties look exactly like a scene from Gossip Girl.
Wildfox based their 2013 Spring campaign on 90s cult movie Clueless, entitling the collection "We're the Kids in America"
Originally a knitwear label, Wildfox has expanded into everything from tops to denim, sunglasses to swimwear but this red and white distressed star sweater -adorned by stars like Ellie Goulding and Miley Cyrus- was the piece that really put the brand on the international fashion map.
A small selection of Wildfox pieces are stocked in Ireland at BT2 Grafton Street but you can shop the full collection online at wildfoxcouture.com.
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